UAF class helps local coffee roasters showcase brews

November 17, 2015

Photo by Greg Martin.. From left, student Ana Rodriguez, School of Management Dean Mark Herrmann, students Travis Cortez and Jordan Ferland, SOM Development Director Tammy Tragis-McCook and student Alex Springer helped organize the Roast and Boast 2014 event as part of a marketing class at UAF.

Local coffee roasters and cafés will show off their specialty items Friday, Nov. 20, at the 2015 Roast and Boast, an event organized by students in a University of Alaska Fairbanks School of Management marketing class.

The event will be from 4–6 p.m. at Northrim Bank’s Fairbanks branch, 360 Merhar Avenue.

For the fourth year, the School of Management has formed a partnership with Northrim Bank to host this community event, which features music, food and plenty of hot beverages.

Four businesses will showcase their wares at the event: Great Harvest Bread Co., McCafferty’s Coffee House, North Pole Roasting Co. and Take 5 Bakery and Café. All participants and the Fudge Pot donated homemade baked goods or gift certificates for the door prizes. The grand prize is an auto-start from Street Sounds.

Students in the Principles of Marketing class helped organize and market the event, gaining organizational management, budgeting, team building and event-planning experience.

“Usually you don’t get to put on an event of this caliber unless you are working for the company. When an employer looks at your resume and sees you’ve done something like this, it shows involvement beyond the classroom,” said business administration student Pat Lassell. “All in all, stress and homework aside, I’m having a blast and a great experience.”

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